Niacinamide
Multi-benefit marvel.
It regulates oil production, minimizes pores, and improves skin texture, leading to a smoother, more balanced complexion. The best niacinamide serum uses reduced hyperpigmentation.

Propanediol
Natural skin enhancer.
Acts as a moisturizer by attracting moisture to the skin and enhancing the absorption of other active ingredients, resulting in a hydrated and radiant complexion.

Glycerin
Skin-quenching hydrator.
Attracts and retains moisture, ensuring a supple and soft skin texture while strengthening the skin's natural barrier against dryness.

Ethoxydiglycol
Versatile solvent.
Enhances the penetration of active ingredients, ensuring optimal efficacy while providing a smooth, non-greasy feel on the skin.

Sodium Hyaluronate
Hydration powerhouse.
A derivative of hyaluronic acid that retains moisture, promoting a plump and dewy complexion while reducing the appearance of fine lines.

Castor Oil
Nourishing elixir.
Rich in fatty acids, it deeply moisturizes and soothes the skin, providing a protective barrier while enhancing overall skin health.

Citric Acid
Gentle exfoliator.
A natural alpha hydroxy acid (AHA) that brightens the complexion and promotes cell turnover, leading to smoother, more even-toned skin.

Step 1: Cleanse Your Face
Begin by washing your face with a gentle cleanser to remove dirt, oil, and makeup.

Step 2: Tone (Optional)
If you use a toner, apply it after cleansing to help prepare your skin for better serum absorption.

Step 3: Apply Niacinamide Serum
Take a few drops of niacinamide serum on your fingertips or the palm of your hand. Gently pat or massage the serum into your skin, focusing on areas with dark spots, enlarged pores, or uneven texture.

Step 4: Moisturize
Give the serum time to get absorbed and follow with SkinMumma’s Cunha Hyaluronic Acid Moisturizer to lock in hydration and enhance the benefits of the serum.

Step 5: Sunscreen (Morning Routine)
If using in the morning, finish with a broad-spectrum sunscreen to protect your skin from UV damage, significantly since niacinamide can help improve skin texture and tone.

When to Use: AM & PM Everyday